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Bratz Games Ė Itís the 10th Anniversary! @ Girl-Doll Fashion Gossip

  Bratz Games Ė Itís the 10th Anniversary! (Doll Article)

(April 30, 2011 by JeZz Send DollMail )
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Iíve always been intrigued by the Bratz games although Iíll admit I donít have nearly as many Bratz games as I do Barbie games. It seems to me that you do one fashion doll or the other, and Iíve always been a Barbie girl. Thatís not to say that I donít like the Bratz games. I do play those online quite a bit, but I was recently impressed to learn that the Bratz games are celebrating their 10th anniversary this year. This is especially impressive considering what the games have been through in that decade.

The Bratz Games History

When Bratz games appeared on the scene ten years ago, they rocked the fashion doll world. Barbie was the princess of the fashion games and she really had no competition at all. If you werenít Barbie, you werenít a real fashion doll, but the Bratz dolls changed all of that. The Bratz girls came in with their multicultural appearances and clever, urban fashions and they just made sense to a lot of girls.

Barbie may be pretty and she might have nice clothing, but we all know that weíre never going to really dress like Barbie. She lives in a pretty pink make-believe world that is fun to play with from time to time. The girls who like things to be a bit more realistic relished the arrival of the Bratz games because they appeared more like all of us and they dressed the way we might actually dress Ė and sometimes a bit edgier than weíd choose to be.

The Bratz Games Drama

Of course, like all new fashion dolls, the Bratz games caused a stir among some. It turns out that the Bratz dolls looked a bit too sexy for many parents to feel comfortable with. The dolls had big doe eyes and pouty, full lips. They may not have had overly voluptuous figures, aka Barbie, but they did have clothing that was a bit on the skimpy side at times.

Miniskirts, cut off tops and high boots might have been just the sorts of things girls were actually wearing, but that didnít make it a look parents were comfortable with on a fashion doll. In my opinion, as a side point, if there was ever a time to play with a look youíd never actually wear, the fashion dolls are the place to do it Ė Bratz games may be real world fashion, but that doesnít mean Iím rushing out to buy a mini skirt and fuzzy boots.

More Drama for Bratz Games

Parents and community members aside, the drama wasnít over for the Bratz games. MGA Entertainment, who developed the dolls, was abruptly sued by Mattel, the maker of Barbie, not too long after the dolls came out. It turns out the Bratz games had taken nearly half of the fashion doll market in a very short amount of time, and Mattel was convinced that MGA Entertainment had gotten the idea for the dolls from someone employed by Mattel.

A very long legal story later, Mattel won the lawsuit and was supposed to take possession of all the Bratz dolls. This is why the games seemed to disappear from shelves not too long ago. Then, the lawsuit was appealed and reversed and MGA got to keep the Bratz games again. Now itís hung up in court waiting to be decided. In the meantime, the rest of us can keep on enjoying these young urban beauties while we celebrate their anniversary.


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